WOMEN IN TECHNOLOGY | UGANDA
Impact Report 2020
Impact Report 2020
During the pandemic, I found meaningful opportunities to apply my design skills in support of nonprofit organizations serving communities around the world. For the Women in Technology Uganda (WiTU) Impact Report, the objective was to raise awareness of the organization's mission and showcase the broader impact of its programs beyond technology training. In addition to preparing women for careers in software development, digital design, and data processing, the organization supports entrepreneurship, community development, and educational opportunities for children and families.
The visual design was developed to reflect both the local culture and the transformative nature of the program. An earth-toned color palette inspired by the region's landscape provided warmth, authenticity, and a strong sense of place. Graphic elements such as upward arrows and subtle binary code motifs were incorporated throughout the report to symbolize growth, progress, digital literacy, and expanding economic opportunities. Large-scale photography and vibrant imagery were used to create an emotional connection with readers while highlighting the individuals and communities benefiting from the program. Together, these design elements reinforced the organization's message of empowerment, education, and long-term economic development while creating a visually engaging narrative that communicated both impact and optimism for the future.
Using the report for the following year's fundraising and outreach, the organization saw a 50% increase in participation and in funding.
HOUSTON PUBLIC MEDIA
In 2022, Houston Public Media sought to highlight the growing diversity of its membership and the broad range of communities it serves throughout the Houston region. For this annual impact report, I developed a flexible visual system built on a 12-column grid, providing the structure needed to accommodate a wide variety of content while maintaining clarity, consistency, and visual interest throughout the publication.
The color palette combined four vibrant accent colors with two muted foundation tones, reflecting the richness, diversity, and cultural energy of the Houston community. Typography, color relationships, and page composition were carefully considered to create a visual language that felt both inclusive and dynamic. Public media plays a vital role in amplifying diverse voices and fostering meaningful connections across communities, and the design sought to embody those values. The result was a visually engaging report that celebrated the organization's impact while reinforcing its commitment to representation, accessibility, and community engagement.
HART ENERGY—MEDIA KITS
The primary objective of this media guide was to support advertising sales for the E&P publication and website while showcasing the strength of the publication's photography, editorial design, and visual storytelling. The initial direction called for featuring a collection of the year's magazine covers on the media guide cover. While each cover was visually successful on its own, presenting them together created a crowded composition that lacked a clear focal point. The abundance of competing imagery diminished the impact of the individual covers and weakened the overall message.
My design approach focused on creating a sense of anticipation and discovery rather than revealing everything at once. Instead of displaying the full collection of covers, I developed a concept that wrapped the publication like a package, using a restrained exterior design with a subtle opening that offered a glimpse of the vibrant imagery inside. This solution created a stronger visual hierarchy, generated curiosity, and elevated the publication's perceived value. By selectively revealing the content, the design emphasized the quality and richness of the magazine's photography and editorial work while providing a more sophisticated and memorable introduction to the brand.
BRAND IMPLEMENTATION
Chevron had a high bar for brand consistency. The brand guide was over 350 pages, and every line and image was measured to the pixel. I was the production designer for the following report.
