PHILLIPS 66 SUMMER INTERN PROGRAM YEARBOOK
Transforming a printed keepsake into an interactive communications platform.
The Challenge
Every summer, Phillips 66 welcomes approximately 200 interns from across the country. While the annual intern yearbook served as a valued tradition, producing it required managing hundreds of individual records, photographs, biographies, and program details. The process was largely manual, time-intensive, and difficult to update, while the printed book itself offered only a snapshot of the internship experience.
The opportunity was to rethink the publication—not simply as a printed keepsake, but as a scalable communications platform that could better engage interns, streamline production, and evolve alongside the organization's growing digital initiatives.
My Role
As the project's creative lead, I was responsible for the visual direction, information architecture, production workflow, and technical implementation. Working closely with stakeholders, I redesigned both the publication and the process behind it, introducing automated data integration from Excel into InDesign, interactive digital features, and ultimately a mobile application concept that extended the experience beyond print.
The project evolved over multiple years, with each iteration informed by stakeholder feedback and focused on improving efficiency, usability, and intern engagement.
THE SUMMER INTERN HUB CASE STUDY
The mobile opportunity
THE CHALLENGE
The Phillips 66 Summer Intern Yearbook began as a complex 250-page publication containing profiles and photographs for approximately 200 interns across multiple business units and locations. Producing it required collecting numerous data points and headshots for every participant, managing that information in spreadsheets, merging it into InDesign, reviewing the content, and preparing the final publication for distribution.
Over several years, I evolved the yearbook from print into an interactive digital document, but I began to see a larger problem: the publication contained valuable information, yet the process of collecting and maintaining that information remained labor-intensive, while interns and administrators still relied on multiple sources for schedules, contacts, locations, program information, and networking.
THE OPPORTUNITY
The mobile application wasn't part of my assignment. I proposed it after recognizing that much of the information needed to create the yearbook could be collected once and used to power a much broader intern experience.
Instead of HR staff individually gathering, organizing, correcting, and republishing information, interns could create and maintain their own profiles through an online registration portal. That structured data could then populate a centralized mobile platform—turning a once-a-year publication into a living communications resource.
THE SOLUTION
I developed the concept and interface for the Summer Intern Hub, extending the original yearbook into a centralized mobile experience.
The concept brought together intern profiles, business units, company locations, leadership information, calendars, personal notes, messaging, and program resources within one searchable system. Interns could discover colleagues by discipline or location, connect directly with one another, learn about other areas of the company, and keep important program information accessible from their phones.
For administrators, the same system offered a more efficient content workflow. Information entered during registration could populate profiles and directories automatically, reducing duplicate data entry, manual collection, corrections, and ongoing administrative requests.
THE IMPACT
The concept demonstrated how an existing communications project could evolve into a scalable system serving both organizational and user needs. By rethinking how information was collected, managed, and distributed, the proposed workflow was projected to reduce administrative time by 40% while improving the intern experience by 20%.
More importantly, the project shifted the yearbook from a static record of the internship program into a platform designed to support connection, discovery, and engagement throughout the summer.
