While I wasn’t consulted on the final signage—and likely would have recommended a few different approaches—it’s still rewarding to see the design out in the wild and the playful interaction between the bird icon and the circular “O” form. The deep blue and lime green palette feels vibrant in natural light and creates a memorable visual statement from the curb. The business remained successful for more than a decade, and I’m proud that the logo’s playful character resonated so strongly with the store’s clientele.
