SPECIAL FUND RAISING COLLATERAL
2023—MONTHLY COMMUNICATIONS
Monthly impact reports to "members" or donors. These compact reports keep members apprised of the social impact donated dollars make to PBS/NPR and to the community at large. The report was offset-printed as well as digitally produced and delivered through email and social media.
SOCIAL MEDIA ASSETS
FUND RAISING ENGAGEMENT FOLDER
2022—MONTHLY "NEWS" MAILER
BRANDED IDENTITY DEVELOPMENT — HOUSTON PUBLIC MEDIA
Houston Public Media launched Community Catalyst, a new initiative designed to strengthen nonprofit organizations throughout the Houston region by helping them tell more compelling stories and raise awareness of their missions. Through professionally produced video content, promotional support, and strategic storytelling, the program provides nonprofit organizations with valuable marketing assets to engage donors, volunteers, stakeholders, and the broader community.
To support the initiative's launch, I developed the Community Catalyst brand identity and accompanying visual standards. The logo was designed to represent the collaborative nature of the program, bringing together nonprofit organizations, community members, and Houston Public Media around a shared goal of creating positive social impact. The interlocking forms symbolize partnership, connection, and collective action, while the circular composition conveys momentum, growth, and ongoing community engagement.
The visual identity uses a vibrant blue-and-gold color palette to convey optimism, trust, and accessibility. Flexible horizontal and stacked logo configurations were created to support consistent implementation across digital platforms, broadcast promotions, social media, presentations, marketing collateral, and video assets. The resulting brand system provided a recognizable and scalable identity for a program dedicated to amplifying nonprofit voices and strengthening the communities they serve.
