DIRECT MAIL FUNDING CAMPAIGN
This direct mail campaign was designed to support Houston Public Media's annual fundraising efforts while maximizing production efficiency across multiple quarterly mailings. Rather than creating an entirely new package for each campaign cycle, I developed a modular system built around a custom die-cut self-mailing folder that could be reused throughout the year.
The concept combined a visually striking die-cut outer shell with interchangeable inserts tailored to each campaign message. Once the initial die-cut folder was produced, new fundraising appeals, impact stories, and membership materials could be printed and inserted into the existing format, creating a consistent donor experience while significantly reducing long-term production costs. By spreading the investment in the custom die across an entire annual program rather than incurring the expense with every mailing, the organization achieved a premium, high-impact presentation without increasing overall campaign costs.
The creative direction reinforced the campaign theme, "Powered By You," emphasizing the essential role donors play in sustaining public media. Bold typography, geometric color overlays, and vibrant gradients created a sense of energy and momentum, while the die-cut opening provided a glimpse of the personalized content contained within. The reveal mechanism transformed opening the mailer into an interactive experience, encouraging recipients to engage more deeply with the message.
Beyond its visual impact, the solution demonstrated how thoughtful design can balance brand expression, user experience, and fiscal responsibility. The result was a flexible direct-mail platform that strengthened campaign recognition, improved production efficiencies, and provided Houston Public Media with a scalable fundraising tool that could evolve from quarter to quarter while maintaining a consistent visual identity.
MEMBER FUNDING BROCHURE
MONTHLY MEMBER COMMUNICATION
Print and Digital Delivery
Print and Digital Delivery
IMPACT REPORT 2021
LOGO DESIGN — UNIVERSITY OF HOUSTON
Video Identity Program
Video Identity Program
HOUSTON PUBLIC MEDIA LOGO ANIMATION
Art Directed
Art Directed
TENANTS OF HOUSTON PUBLIC MEDIA MISSION
Short Form Video
Short Form Video
DIGITAL HOLIDAY GREETING
